On occasion of the launch of PadFinder magazine with the release of issue 01 on October 6, Metro, the daily show on culture and lifestyle at Vienna's private tv-station PulsTV, held a short interview with managing editor Marlies Stohl
and Andrés Fredes, both editor-in-chief and creative director of PadFinder. It was broadcasted on 23rd of October. The interview is held in German and English.
(Courtesy of PulsTV / Vienna)
(Courtesy of PulsTV / Vienna)
Cover Art: Front & Back by Jules Julien/ Paris
CONTENTS: AN OVERVIEW
Blood Puddle Pillow: A special pillow by FromKeetra for people who are a little too still for a little too long time. Or precisely not. Whoever Uses Our Products Goes Bear: PadFinder visited Austrian design company viteo>outdoors to talk about successful products, successful marketing and successful networking. What's In Your Bag, Sebastian Menschhorn? We scanned what was inside the bag of this up-and-coming designer from Vienna. Marco Dessi, You Got Recognition, But You Cannot Eat It! An interview with Marco Dessi, recent graduate of Vienna's University For Applied Arts, about the first steps in the life of a professional.
... And Now, “Designers Like Celebrities?” The phenomenon of design worldwide. You want to be a celebrity or a designer? A critical look at the showbiz side of design by someone who knows. So, Design Is the New Art? During the last edition of hip “Design Miami/Basel” fair in Switzerland, Patrick Bartos wondered about the trendy relation of design and art. If Anti-design Is Art and Anti-design Is the Opposite of Design, Is Design Then No Art? There was a time, when cutlery was not an exclusive tool for the portioning of food. Today these everyday objects exemplify how functionality turns into design, anti-design or art. What You Did Not Know About Design *Because You Never Asked: Mapping an alternative design geography in Vienna or some thoughts about the influence of shopping mall based furniture companies upon the consumers' disposition towards design. Less Is More: This is a rather appropriate name for a hairdresser's shop! PadFinder found out what is less, when it comes to a haircut in this Viennese location.
Blood Puddle Pillow: A special pillow by FromKeetra for people who are a little too still for a little too long time. Or precisely not. Whoever Uses Our Products Goes Bear: PadFinder visited Austrian design company viteo>outdoors to talk about successful products, successful marketing and successful networking. What's In Your Bag, Sebastian Menschhorn? We scanned what was inside the bag of this up-and-coming designer from Vienna. Marco Dessi, You Got Recognition, But You Cannot Eat It! An interview with Marco Dessi, recent graduate of Vienna's University For Applied Arts, about the first steps in the life of a professional.
... And Now, “Designers Like Celebrities?” The phenomenon of design worldwide. You want to be a celebrity or a designer? A critical look at the showbiz side of design by someone who knows. So, Design Is the New Art? During the last edition of hip “Design Miami/Basel” fair in Switzerland, Patrick Bartos wondered about the trendy relation of design and art. If Anti-design Is Art and Anti-design Is the Opposite of Design, Is Design Then No Art? There was a time, when cutlery was not an exclusive tool for the portioning of food. Today these everyday objects exemplify how functionality turns into design, anti-design or art. What You Did Not Know About Design *Because You Never Asked: Mapping an alternative design geography in Vienna or some thoughts about the influence of shopping mall based furniture companies upon the consumers' disposition towards design. Less Is More: This is a rather appropriate name for a hairdresser's shop! PadFinder found out what is less, when it comes to a haircut in this Viennese location.
Introducing Zurich: PadFinder's Zurich Special: 12 pages focusing on some selected aspects of lifestyle, architecture, design and music in Switzerland's creative melting pot Zurich, featuring: People Asked About Zurich: PadFinder asked Basel-based architect Oliver Brandenberger for an insight into Zurich. From Basel, he mailed out to his circle of friends in Zurich to show us “their” personal approach. We show the answered mails. Unfolded Design Studio: Somewhere between art and design is where this small Zurich-based design studio is located. In the interview they unfold that 2 + 2 sometimes equals more than 4. Zurich Is Where The Drum Poets Are: PadFinder met three musical poets specialized in the deeper side of drums & sounds. They spoke about their young record label and mentioned what Zurich's nightlife is about.
AudioFurniture: Elegant and eclectic reviews by Barcelona-based music connaisseur Miguel Conejeros on some essential new records, those famous ones you shouldn't live without, especially if you die for the rather electronic side of music. IckeMicke: IckeMicke currently is the hippest club in Vienna. PadFinder interviewed the woman behind it. She not only revealed us what IckeMicke means, but also gave us some lessons about the relation between hype and the right attitude. Jesse Rose, What's Going On? Jesse Rose deejays around the world. We caught him in Vienna. Sitting on the couch of his hotel room, he told us a lot about the special moments as a dj between Berlin's Panorama Bar and San Francisco.
Asking Streetpeople About Design And Ice Cream: The title says it all! While being photographed, funny and stylish people in Vienna's streets give short statements on design and favourite ice cream flavours. Atelier A1 Creative Vibes From Belgium: Six designers in Brussels share a studio where they feel collective vibes without being a collective. Chatting To Meriç Kara: Istanbul-based designer Meriç Kara likes to travel and to make experiments. She created a series of objects which combine different metaphores and communication layers with a big portion of irony. We like her experiments.
MAGAZINE CONCEPT
PadFinder is an independent unisex print product, seeking to meet the high standards of glossy magazines. PadFinder is based in Austria but considers itself cosmopolitan and publishes in German and English. PadFinder can be found in museum shops and bookstores, and itīs also at the hot spots of the design crowd, like several design and furniture fairs around the globe.
PadFinder is an independent unisex print product, seeking to meet the high standards of glossy magazines. PadFinder is based in Austria but considers itself cosmopolitan and publishes in German and English. PadFinder can be found in museum shops and bookstores, and itīs also at the hot spots of the design crowd, like several design and furniture fairs around the globe.
READERS PROFILE
PadFinder is targeting a unisex group between 20 and 55 years. An open-minded international audience with their major interests focused on design, as well as creative solutions and lifestyle. PadFinder is a magazine for innovative people that are creative in their approaches, cross-thinkers, trend-setters and life-stylists who are seeking for new trends, as well as opinion leaders and decision makers looking out for profound information.
PadFinder is targeting a unisex group between 20 and 55 years. An open-minded international audience with their major interests focused on design, as well as creative solutions and lifestyle. PadFinder is a magazine for innovative people that are creative in their approaches, cross-thinkers, trend-setters and life-stylists who are seeking for new trends, as well as opinion leaders and decision makers looking out for profound information.
“P” LIKE PASSION FOR DESIGN
Welcome to our issue #1. Hoping to never grow up completely, always curious, playful and adventurous, this new print publication, PadFinder, is just getting out of the starting blocks - freely, independently, without formulas, trying to be natural, open-minded to collaborations, smiling, watching the neighbours around Austria, building bridges, impelling new initiatives, supporting young talents, fostering alliances, inviting the companies - the big and the small ones - to place their bets on a brotherly development. We view design as a multi-disciplinary activity in which methodology and strategy ensure high quality. We do not mean a quality based on tradition, but a search for a “holistic quality” which we understand as a harmony supposed to transcend beyond the “trends”. This quality should not only be production-wise, but also imply the respect towards our environment and the beings who inhabit it - be they humans or creatures that are non-thinking, but sensible to human activity. The idea of commitment and respect is not with others, but with ourselves - on our search for good design inside and beyond Austria.
Welcome to our issue #1. Hoping to never grow up completely, always curious, playful and adventurous, this new print publication, PadFinder, is just getting out of the starting blocks - freely, independently, without formulas, trying to be natural, open-minded to collaborations, smiling, watching the neighbours around Austria, building bridges, impelling new initiatives, supporting young talents, fostering alliances, inviting the companies - the big and the small ones - to place their bets on a brotherly development. We view design as a multi-disciplinary activity in which methodology and strategy ensure high quality. We do not mean a quality based on tradition, but a search for a “holistic quality” which we understand as a harmony supposed to transcend beyond the “trends”. This quality should not only be production-wise, but also imply the respect towards our environment and the beings who inhabit it - be they humans or creatures that are non-thinking, but sensible to human activity. The idea of commitment and respect is not with others, but with ourselves - on our search for good design inside and beyond Austria.
“A” FOR ATTITUDE
But look out! We are neither apostles of style nor design erudites. We are just soaking up what happens on the “boards that mean the world” (Friedrich Schiller) - the designed version of it. We love to go round the globe, see what`s happening around us, always open for networking and connecting to people with “same same but different” state of minds.
“D” FOR DESIGN LOVER
PadFinder magazine is dedicated to the broad field of design: From product and graphic design, to architecture and interior design, as well as inventive solutions linked to design culture, like networking culture, and we definitely lost our hearts to electronic music. PadFinder offers news, background stories, short cuts and interviews, looking behind scenes, jumping over borders and thinking outside the box. While one eye is always looking at what makes the Austrian design world go round, the other one is rather getting the whiff of what is moving on the international stage of the design scene.
But look out! We are neither apostles of style nor design erudites. We are just soaking up what happens on the “boards that mean the world” (Friedrich Schiller) - the designed version of it. We love to go round the globe, see what`s happening around us, always open for networking and connecting to people with “same same but different” state of minds.
“D” FOR DESIGN LOVER
PadFinder magazine is dedicated to the broad field of design: From product and graphic design, to architecture and interior design, as well as inventive solutions linked to design culture, like networking culture, and we definitely lost our hearts to electronic music. PadFinder offers news, background stories, short cuts and interviews, looking behind scenes, jumping over borders and thinking outside the box. While one eye is always looking at what makes the Austrian design world go round, the other one is rather getting the whiff of what is moving on the international stage of the design scene.
YELLOW WAS THE COLOUR
The colour yellow was clearly prevailing at the launch of Padfinder Magazine in Vienna, yet there was no fear of a “Yellow Peril” on this October 6, 2007. Under the motto “Find your way through the night of PadFinder”, 250 VIP guests shuttled between the two venues of the release party: the club Volksgarten Banane, where the official uncovering of the “object of desire” took place, and Rote Bar (“Red Bar”) at Volkstheater, where a prestigious international dj-line was filling the antique space with electronic beats.
The colour yellow was clearly prevailing at the launch of Padfinder Magazine in Vienna, yet there was no fear of a “Yellow Peril” on this October 6, 2007. Under the motto “Find your way through the night of PadFinder”, 250 VIP guests shuttled between the two venues of the release party: the club Volksgarten Banane, where the official uncovering of the “object of desire” took place, and Rote Bar (“Red Bar”) at Volkstheater, where a prestigious international dj-line was filling the antique space with electronic beats.
Live-sets by Barcelona-based dub techno producer F600 and Perlon's electronic wizzard Dandy Jack hailing from Geneva heated up the vibe, until Vienna's #1 electronic DJane Tibcurl (IckeMicke) took over with her tasteful mixture of techno and house. On the dancefloor, yellow PadFinders flashed again and again, melting with the red lights of the night.
Find more pictures of both venues here: Photoshooting at Volksgarten Banane and The Party
Pictures: (c) Werner Blazsovsky and Georg Oberhumer
Feel invited to participate! We are looking for people from Laponia to Madagascar, from Patagonia to Tyrol: creative talents, people who are inspirational editors, people with a good eye for ready to shoot photos, creatives who´d like to post their ideas.
Simply people who love to collaborate, to share ideas, people who love design and music.
Please feel free to contact us vienna@julandscape.com
